Irony, Stellar Store Planning, and the Cycle of Life

Last night, after my counseling appointment, I decided to engage in some continued therapy. So, I went where any gal would go when seeking to enlighten, grow, and heal . . . Target. In addition to finding hilarious, cheap puppy and lion costumes for Levi and Ali's third birthdays and snagging some sassy beaded shoes, I found myself duly entertained by the set up of the store. Completely tailored to the female customer, ages 18-35, your journey begins smack dab in women's clothing and accessories. Next, we move into lingerie . . . which gently and subtly flows into the Maternity section. From there, it is all smoooooth sailing right into baby clothes.

So apparently life is like this:
If you look hot.
You take your clothes off.
Then you look hotter.
Then things get hotter.
Then you're just hot because your body temperature is unregulated for 9 months.
And finally, you breastfeed a small child for the next year of your life, in which you will be covered with baby throw-up and diaper rash cream.
During this time, you will not be hot or feel hot.
You will do nothing hot.
Once baby turns about 18 months, you will begin to regain your senses.
You will still not look hot.
But the mere sight of your husband's hands no longer repluses you and you will want to feel hot again.
So you will journey back to the front of the store.
And the cycle starts all over again.

This, friends is the real reason why we see so many mothers with one toddler and one infant, buying bulk supplies of diapers in the grocery section of Target (which, coincidentally, is just a hop, skip, and a jump away from baby clothes).
Damn marketing strategists!

So, ladies, next time you put on a sparkly tank top or a pair of hoop earrings, think about where this might all be leading you!

(*** i get the same chuckle every time i walk by my favorite lingerie store, Sirens on Third . . . which is appropriately placed right next door to the cutest maternity shop - Belly! ***)